Dispatch
24/7 towing intake that pages a driver instead of guessing an ETA.
Towing is location, vehicle, and whether this is a lockout, a wreck, or an impound. EXCEL captures what the driver needs and follows motor-club versus cash-call rules you set. It does not invent an arrival time.
Get a pin-drop quality intake before a driver rolls.
Hear how an EXCEL receptionist can sound, then we tune it for a towing company.
Calls a towing company actually gets
Light-duty tow
How fast?
Lockout / winch
Do you take my motorclub?
Police rotation
Can you jump it instead?
Shop account
Shop account is a real inbound conversation for a towing company — captured with your fields, not a generic script.
Impound — policy
Impound — policy is a real inbound conversation for a towing company — captured with your fields, not a generic script.
Workflows worth automating in Towing companies
Location → vehicle → drivability → account type → dispatch The exits are yours.
Primary path
Location → vehicle → drivability → account type → dispatch
Scheduling rules
Needs on the board: Now, not a calendar; Appointment tows for shops.
Qualification filter
Ask every time: Location; 2WD vs 4WD if you ask; Who pays.
How EXCEL could work in a towing company
Industry knowledge is a starting point. The build follows how this company already operates.
Location capture
Need GPS-quality location
After-hours dispatch notes
After-hours volume
Shop-account vs retail split
Motorclub vs cash vs shop accounts
Hypothetical: shoulder disable
Illustrative. ETAs stay with dispatch.
I’m on I-75 north of 12 Mile. The car won’t start and it’s dark.
I’ll take a roadside intake. Which direction, mile marker or exit if you have it, year and make, and are you in a safe spot off the lane?
Safety first. Dispatch assigns the truck. The agent does not promise 20 minutes.
Nights, weekends, and overflow
Highway breakdown at 1am Overflow and nights use the same knowledge as daytime — It should not invent an answer outside approved knowledge.
What gets configured
- Your meaning of “light-duty” — not a generic glossary
- Your meaning of “winch” — not a generic glossary
- Your meaning of “motorclub” — not a generic glossary
- Your meaning of “rotation” — not a generic glossary
- Your meaning of “hook” — not a generic glossary
- Intake field: Location
- Intake field: 2WD vs 4WD if you ask
- Intake field: Who pays
When a person has to take it
Emergencies such as: Blocking a live lane — safety first per your script. Anything missing from approved knowledge. Billing disputes, threats, and conversations you mark human-only.
Plan details live on the pricing page. Current plans are listed there.
EXCEL services that fit Towing companies
The EXCEL services that usually fit this kind of work.
- AI Answering ServiceAfter-hours and overflow call answering built from the company’s services, hours, and routing rules — not a generic call center script.
- AI ReceptionistA custom AI receptionist that answers calls, handles approved questions, captures leads, routes callers, and supports scheduling around how the business already works.
Related industries
Guides for this work
EXCEL implements from Troy, Michigan and remotely for companies across the United States. See markets.
Questions for this industry
Will it dispatch the truck by itself?
It can capture a complete ticket. Live dispatch still follows your board and driver rules.
Will it quote an arrival time?
Only if you have a rule that allows a range. Default is capture and a dispatcher or driver confirms.
How would it handle a “light-duty tow” call?
Using your workflow: Location → vehicle → drivability → account type → dispatch. It should not invent an answer outside approved knowledge.
Can it answer after hours for a towing company?
After-hours coverage is a typical build. Example from this trade: Highway breakdown at 1am. You decide what is urgent enough to page someone.
Can it help with now, not a calendar?
It can always collect a complete request. Live booking happens when a calendar or scheduling system can be securely connected. Rules for now, not a calendar and appointment tows for shops are part of the build.
What does it ask before routing a towing company lead?
You define the list. Typical fields in this catalog: Location, 2WD vs 4WD if you ask, Who pays. Unqualified work can still be treated politely.
What happens on an urgent light-duty call?
Urgent paths follow your rules. For this industry that includes: Blocking a live lane — safety first per your script. The default is capture and route — not improvising a fix.
Does this replace the people at a towing company?
No. It covers overflow, after hours, and the questions you already answer the same way. Judgment, exceptions, and sensitive conversations stay with people.
The call is the job. Voicemail is a stranded motorist calling the next company.
Bring the real call types. We will tell you what belongs in an agent and what should stay with people.