Start with the calls you already get
We list the request types, the questions you already ask, and the answers you are willing to approve. Those become the only answers the agent is allowed to give.
Grand Rapids AI Automation
AI receptionists and business automation for Grand Rapids companies.
EXCEL works with Grand Rapids businesses that want to automate calls, scheduling, lead intake, customer follow-up, and repetitive administrative work. If you also serve Kalamazoo or other West Michigan cities, those places go on the service-area list you approve.
You keep the phone number customers already use. EXCEL defines what the agent may answer, what it must capture, and when a person takes over.
EXCEL is headquartered in Troy, Michigan and works with Grand Rapids-area businesses remotely.
Try Elliot and hear what an AI receptionist can sound like for a real business conversation.
Live demo
Meet Elliot.
Tell him what kind of business you run and hear how an EXCEL agent could handle a real customer conversation.
Elliot is a demonstration. Your live assistant is customized — this is not exactly how yours will behave.
Try ElliotYour microphone is only used during the live demo.
Built around your business
West Michigan companies use the same EXCEL system as companies in Troy. What changes is your configuration: which calls you take, which hours you publish, and who gets a handoff. Eastern Time is the usual clock. Kalamazoo can be inside one company’s service area and outside another’s.
How EXCEL works with Grand Rapids companies
We start from how your company already answers the phone, schedules work, and follows up — then configure the agent around those rules.
Keep the number customers use
Callers keep dialing you. The agent follows your hours and your handoff list, including after hours when you want that coverage.
Write down the service area
Name the West Michigan cities or counties you cover, including Kalamazoo only if you actually go there.
Example conversation
Hypothetical example of one HVAC service call.
The furnace stopped this morning. Can I get a service request started?
I can start a service request if this address is in the area this company covers. Is it a furnace or a boiler, and do you smell gas?
Safety questions come first. The agent does not diagnose the equipment or promise a technician. A person still decides the visit.
What gets configured
Hours and time zone for Grand Rapids
The service area you actually run — ZIPs, counties, and the jobs you do not take
Approved answers for the questions your callers already ask
Who gets the handoff, and through which channel
Which calls are after-hours and which wait until morning
A working session on a call, with an in-person option in Troy when that helps
How implementation works
Book a consultation. We will tell you what belongs in an agent and what should stay with people. Calendars, CRMs, and texting connect when those systems can be connected securely. Custom automation is scoped in discovery for the Grand Rapids workflows you actually run.
Plan details live on the pricing page. Current plans are listed there.
What EXCEL can automate
Reception, answering, scheduling, follow-up, and related workflows.
Industries we support
EXCEL builds AI automation for businesses across industries including:
Nearby markets
Looking for the problem, not the city? See guides on missed calls, after-hours coverage, and cost.
Frequently asked questions
Is implementation remote for Grand Rapids?
Yes. The working session is on a call unless you prefer to meet at the Troy office. The live system sits on your number.
Can the same line handle two kinds of callers?
Yes, when you define the split. A delivery question and a service request can follow different questions and different handoffs.
Can it book a time on our calendar?
When the calendar connection is in place and the visit rules are written down. If it is not connected yet, the agent captures a complete request instead of guessing a slot.
What if Kalamazoo is outside our service area?
Say so in the rules. The agent should decline or offer a callback rather than accept a job you do not run.
Does Elliot already sound like our shop?
No. Elliot is a general demo. The voice of your system comes from the answers and call types you approve.